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Brand audit

A brand audit that measures how you are really seen

A brand audit compares how leadership describes the brand with how customers and rivals actually see it. InsideHunt returns the gap, the position you can defend, and the shifts to make, at a fixed fee.

Commission Consumer Voice Brief See every fee
Two hands bringing puzzle pieces together under a gold light

What it answers

Consumer Voice Brief answers

The questions this commission is built to settle, as listed in our catalogue.

  1. 01

    What do customers praise and resent, in their own words, about us and our rivals?

  2. 02

    Which customers create the most value, and what do they share?

  3. 03

    Which needs are we leaving underserved?

  4. 04

    What triggers a second purchase?

  5. 05

    Where does our messaging miss what buyers care about?

Choose your depth

Fixed fees, fixed clocks

Every commission is signed by an analyst. GST extra in India.

72 hours

Consumer Voice Brief

₹14,969

  • Thousands of reviews and comments, yours and your rivals', read and coded
  • Your most valuable customers profiled from purchase data
  • Unmet needs ranked by frequency and intensity
  • Messaging gaps: what buyers value that you never say
Commission

144 hours

Positioning Study

₹29,969

  • A perception survey of real buyers, set against leadership's view
  • A positioning map of you and your rivals on the attributes buyers use
  • Segmentation and targeting refreshed: segments to win and to release
  • A defensible positioning statement, with naming and architecture assessed
Commission

216 hours

Brand & Customer Review

₹49,969

  • Ten structured customer interviews, synthesised
  • Churn drivers, and the action that saves each one
  • Product and market fit measured across core segments
  • A brand roadmap with the measures the board will track
Commission

144 hours

The Field Report

₹19,699

Know exactly what to do next.

  • Everything in The Read
  • Your customers heard through a structured survey of twenty or more buyers
  • Five rivals studied: their advantages, their exposure, your opening
  • Brand and positioning analysis
Commission

How every report is checked →

Questions before you commission

What is brand positioning, and how do you assess ours?

Positioning is the specific reason a buyer chooses you over the next option. We read how you describe yourself, how customers describe you, and how rivals describe themselves. Where those views disagree there is a gap worth closing. You receive a position you can defend and the evidence behind it.

What is STP, and why does it matter to growth?

STP stands for segmentation, targeting and positioning. Segmentation divides a market into groups that buy for different reasons. Targeting decides which groups to serve first. Positioning is the place the brand earns in those buyers' minds against the alternatives. Most growth problems trace back to one of the three, and we test all three against your own customers and market.

What does the InsideHunt report actually contain?

A written strategic mandate: the diagnosis and the reasoning behind it, market and competitor intelligence, positioning and brand assessment, prioritised growth opportunities, campaign and channel direction, and a sequenced roadmap with an order of operations your team can begin on Monday without translating anything.

Is my business information kept confidential?

Yes. Everything you share is held in confidence, used solely to build your report, and never disclosed to another client, partner or third party. Where your engagement informs the desk's benchmark context over time, it is anonymised and aggregated, never attributed.

All 36 questions →

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