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Pricing

Start with one question. Or the whole business.

Check a single channel for ₹2,499. Read the entire company from ₹9,999. Same engine, same analyst, same standard — you choose how deep to go.

All prices INR · GST extra · Delivered in 48 hours · One analyst signs every report

Health Check₹2,499 The Read₹9,999 The Field Report₹19,999 The Desk₹39,999 The MandateOn application
Health checks · ₹2,499 each

One channel, read properly.

Most founders do not need everything analysed at once. They need one honest answer about one thing that is either working or quietly bleeding. Each health check is a complete diagnosis of a single channel, benchmarked against three competitors and delivered with a 30-day plan. Buy one, or buy several and we will read them against each other.

Instagram Health Check

Whether your Instagram is actually building the business, or just staying busy.

₹2,499 +

What we examine

  • Profile and bio as a conversion surface — clarity, proof, link architecture
  • Content pillar mix and format split across Reels, carousels and statics
  • Hook patterns in your first three seconds, against what wins in your category
  • Engagement rate measured on reach, not followers, with saves and shares weighted
  • Watch-through and drop-off curves on your best and worst performers
  • Follower quality and bot load — who is actually there
  • Audience geography, age and category affinity against your real buyer
  • Active-hours mapping versus your current posting schedule
  • Posting cadence against performance, to find the point of diminishing return
  • Creative fatigue: which formats have stopped earning their slot
  • Story, highlight and DM funnel — where intent is being dropped
  • Three rivals benchmarked on cadence, format, engagement and creative language
  • Trend and audio relevance for your category, not the global feed
  • Attribution read: what this channel contributes beyond likes
You receive a colour-flagged verdict on every pillar, the three things to stop, the three to scale, and a 30-day content plan sequenced week by week.

Website Health Check

Why traffic arrives and leaves — technically, editorially and commercially.

₹2,499 +

What we examine

  • Core Web Vitals — LCP, INP and CLS on mobile and desktop
  • Crawl and indexation health, sitemap integrity, canonical conflicts
  • Structured data coverage and schema errors across key templates
  • On-page SEO: titles, descriptions, heading hierarchy, keyword coverage
  • Internal link architecture and orphaned pages
  • AEO and GEO readiness — answer blocks, FAQ markup, entity clarity
  • AI crawler access and how your pages read to answer engines
  • Keyword gap against three rivals, with intent mapped to page type
  • Backlink and authority snapshot, plus toxic link exposure
  • Conversion path: hero clarity, CTA hierarchy, form friction, trust signals
  • Mobile experience and tap-target integrity
  • Analytics hygiene — event coverage, consent handling, attribution setup
  • Page-level drop-off and the highest-value fix per template
  • Accessibility flags that also carry SEO weight
You receive every issue ranked by revenue impact rather than severity score, separated into quick wins and structural work, with a 30-day fix order.

Ads & ROAS Health Check

Where the spend is going, what it is returning, and which campaigns to kill this week.

₹2,499 +

What we examine

  • Account structure, campaign overlap and audience cannibalisation
  • Budget concentration — how much sits in how few ad sets
  • ROAS by campaign, and blended MER across the whole account
  • CPM, CPC, CTR and conversion rate, read as a chain rather than separately
  • Blended CAC against contribution margin, not against revenue
  • LTV, LTV:CAC ratio and payback period by acquisition cohort
  • AOV and basket composition by campaign and creative
  • Creative diagnostics: hook rate, hold rate, thumb-stop and fatigue curve
  • Frequency and saturation by audience segment
  • Prospecting versus retargeting ratio, and where credit is being double-counted
  • Incrementality read on your branded and retargeting spend
  • Placement, device and geography efficiency
  • Landing page match and offer diagnosis per campaign
  • Platform split efficiency across Meta, Google and any other active channel
You receive a scale, fix or kill verdict on every active campaign, the true blended economics of your account, and a 30-day reallocation plan.

Competitor Teardown

Three rivals dismantled — how they win, where they are exposed, what they do next.

₹2,499 +

What we examine

  • Positioning and category narrative — the claim each one owns
  • Messaging hierarchy and the promise that carries their conversion
  • Pricing and packaging architecture, including discount behaviour
  • Share of search and share of voice in your category
  • Organic keyword overlap and the gaps nobody is holding
  • Paid footprint: estimated spend, creative volume, offer rotation
  • Channel mix and content strategy, with cadence and format patterns
  • Audience overlap with yours, and where it diverges
  • Funding history, investor profile and the pressure that implies
  • Hiring signals as a read on their roadmap
  • Product and feature trajectory over the last four quarters
  • Review and sentiment analysis — recurring complaints they have not fixed
  • Retention and repeat signals visible from outside
  • Moat assessment, soft spots and most likely next move
You receive a side-by-side positioning map, a ranked list of openings they have left you, and the counter-moves worth making in the next quarter.

Marketplace & Quick-Commerce Check

Amazon, Flipkart, Blinkit, Zepto, Instamart, Nykaa — how each channel actually performs.

₹2,499 +

What we examine

  • Listing quality per platform — titles, bullets, imagery, A+ content
  • Keyword indexing and search-rank share for your category terms
  • Buy-box share and the pricing behaviour costing you it
  • Ratings and review sentiment, with recurring complaint themes
  • Return reasons and what they reveal about listing or product fit
  • Price and MOP positioning against rivals on each platform
  • Promotion depth and margin given away per platform
  • SKU productivity — which products earn their shelf and which do not
  • Availability, out-of-stock exposure and fill rate
  • Dark-store and city-level distribution on quick-commerce
  • Platform ad performance: ACOS, TACOS, organic-to-paid ratio
  • Commission, fulfilment and storage fee load per channel
  • True contribution margin after all marketplace costs
  • Channel conflict between marketplace, quick-commerce and your own D2C
You receive a per-platform profit and loss you can trust, a verdict on which channels to defend, fix or exit, and a 30-day listing and pricing plan.
Full reports

When one channel is not the question.

A health check answers one thing well. A report reads the whole business — every channel against every other, benchmarked against your category and distilled into the few moves that actually decide the year. Each tier is the same engine at greater depth.

The Read

Know exactly where you stand.

₹9,999one-time · GST extra
  • Any two health checks of your choice, included
  • A clear read on your position and the gaps quietly costing you growth
  • Three rivals benchmarked — where you win, where you are exposed
  • The numbers that matter for your model, judged and colour-flagged
  • A prioritised 90-day plan: what to do first, and why
226 metrics · Core frameworks
3 rivals · ~50 pages · Signed
Get The Read
Most chosen

The Field Report

Know exactly what to do next.

₹19,999one-time · GST extra
  • All five health checks, included and read against each other
  • Everything in The Read, gone deeper
  • Deep brand and positioning analysis — how you are really seen, and how to shift it
  • Five competitors dismantled — their moats, their soft spots, your opening
  • A sequenced 12-month roadmap — the order of moves, not just a to-do list
226 metrics · 52 frameworks
5 rivals · 12-month roadmap · ~70 pages · Signed
Get The Field Report

The Desk

Play to win the category.

₹39,999one-time · GST extra
  • Everything in The Field Report, complete
  • Eight competitors war-gamed — their likely moves and your counters, mapped
  • One to three year strategic bets — where to place your chips to own the category
  • Scenario modelling on pricing, channel and capital allocation
  • A live strategy call with the analyst who signed it — The War Room, included
226 metrics · All 70 frameworks
8 rivals + war-gaming · ~100 pages · Signed
Get The Desk
Enterprise

The Mandate

Every stone turned, every quarter.

On applicationannual engagement
  • Everything in The Desk, across every business unit and market
  • Unlimited competitors and categories, reviewed continuously
  • A board-ready pack each quarter, presented live
  • A named analyst on standing call for decisions between cycles
  • Execution partners briefed and coordinated by us, globally
226 metrics · All 70 frameworks
Unlimited rivals · Quarterly cadence · Signed
Speak to the desk
Add-ons · bought at checkout

Small moves.

Bolt any of these onto a health check or a report. No packages, no negotiation.

The War RoomA 45-minute live call with the analyst who signed your report. Included with The Desk.
+₹4,999
The Rush24-hour delivery instead of 48.
+₹2,999
The Extra RivalBenchmark one more competitor beyond your tier's cap.
+₹1,500 each
The WorkingThe full thesis behind the verdict — raw analysis, data trail and the reasoning behind every prediction. For decisions that have to survive a board.
+₹5,000 / ₹7,000 / ₹10,000
The Standing Watch

See first. Every quarter.

The market moves. Keep a standing read on it — a fresh Field-grade report each quarter, a monthly market pulse, and every health check refreshed as the channel changes. You never decide on stale intelligence.

₹4,999 / month
Billed annually. Less than one report a quarter, always current. Start a Standing Watch
Compare

Everything, side by side.

What you get Health Check The Read The Field Report The Desk The Mandate
Price ₹2,499 ₹9,999 ₹19,999 ₹39,999 On application
Health checks included
Instagram Choose 1 Any 2 Included Included Included
Website Choose 1 Any 2 Included Included Included
Ads & ROAS Choose 1 Any 2 Included Included Included
Competitor teardown Choose 1 Any 2 Included Included Included
Marketplace & quick-commerce Choose 1 Any 2 Included Included Included
Depth of analysis
Metrics analysed Channel set 226 226 226 226
Frameworks applied Core Core 52 All 70 All 70
Rivals benchmarked 3 3 5 8 Unlimited
Brand & positioning analysis — — Included Included Included
Competitive war-gaming — — — Included Included
Scenario modelling — — — Included Included
What you walk away with
30-day action plan Included Included Included Included Included
90-day prioritised plan — Included Included Included Included
12-month roadmap — — Included Included Included
1–3 year strategic bets — — — Included Included
Board-ready quarterly pack — — — — Included
Pages ~15 ~50 ~70 ~100 Continuous
How it works
War Room strategy call Add-on Add-on Add-on Included Standing
Execution partner introductions — Included Included Included Managed
Signed by a human analyst Included Included Included Included Included
Delivery 48 hrs 48 hrs 48 hrs 48 hrs Quarterly
Questions

The questions we get every day.

Which one should I start with? +
Start with a ₹2,499 health check on whichever channel worries you most. It is the cheapest way to see how we think. Most founders who begin there move to The Field Report within a quarter, because one channel usually explains a problem that lives somewhere else.
What is a health check, exactly? +
A health check is a complete diagnosis of one channel for ₹2,499 — Instagram, your website, your ads, your competitors or your marketplace presence. Each one benchmarks you against three rivals, colour-flags every metric that matters, and ends with a 30-day plan. Delivered in 48 hours.
Can I buy more than one health check? +
Yes, and they get better together. Buy several and we read them against each other rather than in isolation, which is usually where the real finding sits. If you want three or more, The Read at ₹9,999 is better value, and The Field Report includes all five.
Isn't this expensive? +
A research firm quote starts at ₹1.5 lakh and takes six weeks. A health check here is ₹2,499 and arrives in 48 hours. The question worth asking is what a misallocated quarter of marketing budget costs you by comparison.
Is it just AI? +
The engine does the heavy lifting; a human analyst benchmarks, pressure-tests and signs every report before it leaves the desk. You are buying the judgment, not the generation. Nothing ships unsigned.
Why not just use ChatGPT? +
It will give you ten hedged options. We give you the one call — built on your numbers, benchmarked to your market, and defensible in a boardroom. The difference is not intelligence. It is accountability and a signature.
Why not a freelancer or an agency? +
A freelancer is one brain and no system. An agency earns from the budget it manages, which shapes what it recommends. We run no campaigns and buy no media, so the diagnosis carries no commercial bias.
What do you need from me? +
Your business, your numbers, read access to the relevant accounts, and the three rivals you actually worry about. Fifteen minutes of your time, once. Everything you share is held in confidence and never attributed.
Do you help with execution? +
Every plan is written so your own team can run it without us. Where you need specialist hands, we introduce vetted execution partners across creative, media, brand and technology, and brief them ourselves so nothing is lost between the finding and the work.
How long does it take? +
Health checks and reports are delivered to your inbox within 48 hours of receiving your inputs. The Rush add-on brings that to 24 hours. The Mandate runs on a quarterly cadence with a named analyst available between cycles.
How do I pay? +
Bank transfer or UPI against an invoice. A GST invoice is issued on every order. Annual plans are billed once at the start of the term.
Is my business information kept confidential? +
Yes. Everything you share is used solely to build your report and is never disclosed to another client, partner or third party. Where your engagement sharpens our benchmark corpus over time, it is anonymised and aggregated, never attributed.

Still deciding? Start where most founders start.

One channel, one honest answer, ₹2,499. If it changes how you think, go deeper.

Get a health check — ₹2,499

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